 however CPCs Down again)
Google Revenues: $18 Billion For q4 ($sixty six Billion For 12 months) however CPCs Down again
Paid clicks grew but slowed; CPCs declined according to apparent mobile pressure.
Greg Sterling on January 29, 2015
Google announced full yr 2014 revenues of $66 billion, which was up 19 % vs. 2013. The fourth quarter noticed revenues of $18.1 billion, up 15 percent vs. this autumn 2013.
Quarterly revenues and revenue per share had been a omit, in accordance with consensus analyst estimates. Shares had been down in after-hours buying and selling (but have seeing that recovered).
the following are the excessive degree numbers from the release:
- Consolidated revenues: $18.10 billion. Google sites: $12.forty three billion (18 percent growth). community: $3.seventy two billion (up 6 p.c). different revenues: $1.95 billion (up 19 percent)
- GAAP working income: $4.40 billion vs. $4.forty three billion in this fall 2013
- global revenues: $10.23 billion (UK: $1.66 billion)
- Paid Clicks: were up 14 % vs. this autumn 2013 however there were some areas the place they have been up more. Google websites clicks were up 25 % but community clicks have been down eleven p.c over this autumn 2013
- CPCs: have been down three %. Google websites CPCs had been down 8 percent but community CPCs have been up 6 p.c vs. a yr ago
- traffic Acquisition prices: had been up at $three.sixty two billion
- cash: $sixty four.40 billion
- Headcount: fifty three,600 full-time employees as of December 31, 2014
The revenue call can be streamed on YouTube.
about the creator
Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal weblog, Screenwerk, about connecting the dots between digital media and actual-world consumer conduct. he is additionally VP of strategy and Insights for the local Search association.
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