Google Says now not concerned If Cortana involves Android & iOS

firm says it’s great to have extra fascinated with predictive search. Google also seems to don’t have any plans to bring Google Now to home windows telephone.

Danny Sullivan on March 14, 2015

information that Microsoft plans to carry its Cortana digital assistant to Android and iOS doesn’t concern Google that its personal Google Now device will endure. the company said that predictive search is so new that the extra firms working on it, the better.

The comment came from Aparna Chennapragada, director of product for Google Now, all the way through a SXSW session on Google Now that I moderated (March 15, 2015). I asked if she concept Cortana coming to iOS and Android would have an impact on Google Now. Google offers Google Now on both these structures.

“I’m going to say something tremendous cliche, nevertheless it’s what i imagine in, which is, i believe it’s nice. i believe it’s great. this is the gorund flooring of predictive technology,” Chennapragada stated. “We’re simply beginning to figure out how this stuff in our pockets can help us see and act on information. We’re just trying to determine what are the correct experiences. i think having more people center of attention on it and help users on it’s great.”

Google Now not likely to come To home windows cellphone

Google Now is a part of the Google Search App for each iOS and Android. Google additionally makes a reasonably rudimentary Google Search App for home windows phone, but Google Now will not be part of that. Will this modification?

Chennapragada declined to answer that. as a substitute, she stated Google now is an information service that “will have to go to where users are and where we expect customers will probably be.”

I take that to imply don’t dangle out much hope, given windows phone’s low proportion of the smartphone space. The Google Search App still appears the one Google app Google makes for home windows cellphone, versus the numerous apps it makes for iOS. So Google does care about search on windows telephone, but probably now not enough to beef up the app further.

No information On Apple Watch & Google Now

requested about bringing Google Now to the Apple Watch, Chennapragada stated there used to be nothing to say, echoing Google’s past remark on the topic. but she also repeated that Google needs to go the place the customers are and shall be to assist them with decisions.

advertisements no longer Coming To Google Now

and can commercials come to Google Now? “We’re strictly curious about the consumer expertise,” she said — so no. Nothing on the rapid horizon. How about “years from now within the some distance far away future,” I joked. “when you’ve got core organic price in the product, i feel monetization will observe,” mentioned stated — but stress its “most necessary” to get issues proper for the person.

about the author

Danny Sullivan

Danny Sullivan is a Founding Editor of promoting Land. He’s a extensively referred to authority on serps and search advertising issues who has coated the space when you consider that 1996. Danny also serves as Chief content Officer for 1/3 Door Media, which publishes marketing Land and produces the SMX: Search advertising and marketing Expo conference series. He has a personal blog known as Daggle (and retains his disclosures web page there). He can be discovered on facebook, Google + and microblogs on Twitter as @dannysullivan.