Goodbye to Google+ and all the data that goes along with the posts. That includes third-party data, such as comments on publisher sites, as well as personal photos and videos, per Google. 

When Google shutters the service, all accounts, except for G Suite paying customers — along with images stored in the site’s album archives — will be deleted. Google+ in G Suite for paying customers will remain.

Google said it will continues to invest in Google+ for the enterprise. 

For all others, Google did provide a way to download and save the content, as long as it s done prior to April. Photos and videos, however, that are backed up in Google Photos will not be deleted.

Google+ launched June 2011 in response to Twitter’s and Facebook’s dominance as social networks. At the time, cofounder and then CEO Larry Page tied all employee bonuses to the success of Google’s social strategy.

At the time, Page thought social media would integrate more closely with search marketing and advertising. And while social grew in importance for advertisers and marketers, Google+ never really caught on as a way to increase searches on Google’s engine.

On February 4, users, if there are any left, will no longer have the ability to create new profiles, pages, communities, or events. 

The deletion also will affect blog sites with comments from posts on Google+. The comment feature will be removed from Blogger by February 4, and other sites by March 7. All Google+ comments on all sites will be deleted starting April 2, 2019.

Google also said its APIs will cease to work on March 7, including Google+ Sign-in. The company suggests that developers migrate to Google Sign-in authentication system.

At this time, the Google+ buttons on other sites, such as publishers, will stop working.

Users should expect intermittent failures beginning January 28.

On some sites, the Google+ Sign-in button may be replaced by a Google Sign-in button. Google will still allow people to sign in to their Google Account when a Google Sign-in button is visible.