Google Surveys 360 joins the Analytics 360 Suite

Google has announced big changes to its four-year-old Google Consumer Surveys product. It’s essentially splitting the tool in two: a new version specifically for enterprise-level marketers that’s integrated into the Analytics 360 Suite, and the existing consumer-level survey tool that’s been renamed and moved under the Google Analytics umbrella. Google is also promising changes in design and functionality to the latter.

New: Google Surveys 360

The new enterprise-level tool announced today is Google Surveys 360, which sits inside the Google Analytics 360 Suite.

With Google Surveys 360, the company is touting speed as a primary selling point. Today’s announcement says, “[T]raditional research means hiring a research firm, waiting three months or more, and then getting data that’s siloed and may not be sharable.” But with the new survey tool, marketers can “create a survey, find a specific audience sample, and generate statistically significant results — in just a few days.” And customers will be able to tap in to a treasure-trove of data that Google has built up since it launched Google Consumer Surveys in 2012.

With a panel of 10M+ online respondents and 1M surveys fielded weekly, it offers enterprise marketers (of all types) access to a brand new layer of data and insights into what consumers are doing and thinking.

Google Surveys 360 is up and running today and available as part of the Analytics 360 Suite.

What about Google Consumer Surveys?

Changes are also afoot for Google’s pay-as-you-go survey product. For starters, it’s already been renamed to the simpler “Google Surveys.” And users will now find it as part of the Google Analytics website. But that’s not all.

Not mentioned in the Google Surveys 360 announcement, but sent out to Google users in a separate email, is news that the consumer-level survey tool is getting an overhaul:

In the coming months, a new look and feel will roll out, but in the meantime there are no immediate changes that will impact your use of Google Surveys.

The email includes a sneak peek of one new feature: crosstabs for all questions, as shown in this screen shot.

Google doesn’t give a specific time frame for these new features outside the “coming months” mentioned in the email.

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Matt McGee

Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt’s disclosures on his personal blog. You can reach Matt via email using our Contact page.