Google Updates iOS Search App, MSN Rolls Out Verticals For iOS, Android

each Microsoft and Google efforts directed at rival mobile platforms.

 Google has updated its iOS search app in line with its new “material design” aesthetic and performance, now making its debut in Lollipop (Android 5.zero). The Lollipop-inspired subject material design UI is in most cases talking an improve over the earlier model of the app. the new search app contains the Lollipop vertical card carousel of cellular web sites, making it straightforward to get back to mobile web sites recently visited. There’s additionally a new “lately” button within the higher proper that takes users to the carousel view. as soon as there, tapping the Google logo at the bottom of the web page brings customers to the main search screen to ask some other query.

Google has additionally integrated Google Maps into the quest app:

[Y]ou can now search Google Maps inside the Google app! Now, each time you seek for a spot—whether it’s a tree farm or a restaurant after a long day of purchasing—you’ll see a map proper there with the consequences. that you may get a handy guide a rough sense of where you’re headed, and even explore boulevard View if you want to take a more in-depth seem to be. while you’re ready to get going, your trusted Google Maps app will likely be waiting a faucet away with directions.

All of that is intently tied in with Google Now and its various time-sensitive and contextual reminders. meanwhile in other app information, Microsoft introduced a variety of latest MSN branded apps for iOS, Android and Amazon (Amazoid?) in fifty six markets around the world. MSN’s laptop-primarily based portal content is broken into a number of verticals: “sports, Finance, information, well being & fitness, meals & Drink, and climate.”These apps were already to be had for Microsoft’s personal gadgets and systems. We probably should not have considered this type of expansion of Microsoft content into iOS and Android underneath previous CEO Steve Ballmer. then again gaining and maintaining app utilization and mindshare is changing into an increasing number of necessary as usage migrates to mobile.

cell search is threatening to surpass pc based search query volume; and eMarketer has forecast (based on 0.33 celebration data) that cell search revenues (PPC + seo) might exceed those on the computer subsequent year.

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