Marketing technology SaaS platform Ad-Lib has expanded senior leadership team, with the appointments of Adit Abhyankar as CEO and Patrick Collister to the role of creative director.

Abhyankar and Collister have joined Ad-Lib from Google and are tasked with devising strategies to bring together data and creative for brands.

Previously Abhyankar was head of Google Marketing Platform, Continental Europe and Emerging Markets, and Collister held the role of Head of Design at Google Zoo.

Abhyankar brings more than twenty years digital advertising experience in the US and EMEA to the role. Prior to Google he was executive director at Visual IQ, an attribution technology company acquired by Nielsen, and Chief Operating Officer at SolutionSet, a brand technology agency, now part of Publicis. As CEO at Ad-Lib, he will oversee the next stage of growth and investment in Ad-Lib’s platform, the team and client relationships.

Collister is a creative industry veteran with over thirty years of experience in high profile roles including executive creative director and vice chairman Ogilvy London, and Chief Creative Officer, EHS Brann Group. Joining Ad-Lib as Non-Executive Director last year, in his new role as Creative Director Collister will provide insight and input into the ongoing design of the platform and manage the Ad-Lib design hub.

Ad-Lib is an AI-driven platform that is working with clients like Nestle to develop automated and scaled personalized marketing approaches.