Google needs To lend a hand European Newspapers join The Digital Age

American tech firms have set their sights on the news business. A month after facebook introduced that it wants news outlets to publish content material within fb, and a mere day after Snapchat poached acclaimed CNN reporter Peter Hamby, Google is asserting its personal journalism initiatives to nudge European publishers towards modernizing their distribution and strategies into the era of digital journalism.

Google’s initiative takes a 4-pronged approach. First, it wants to create a publisher staff to discover monetization and to find revenue models that actually work (a neighborhood traditional journalism has struggled with because the great Recession). 2nd, Google will container a information Lab team to show newsrooms about perfect practices online. Google will also supply promises for digital journalism research, in particular analysis into the use of data and computing to file and inform tales. finally, Google says it’ll make investments 150 million euros in can provide over the following three years for newsrooms digging into digital journalism.

The mission’s initial partners embody massive conventional newspapers from the richer northern and western European international locations, like The Guardian and The financial occasions of the U.okay., Die Zeit and FAZ from Germany, and La Stampa from Italy, among others.

Google’s blog publish announcement didn’t state why the tech titan is investing time and money namely in European journalism, although the timing is attention-grabbing: the ecu Union lately formally served Google with an antitrust lawsuit over Google’s search and Android practices in Europe.