Google Warns Advertisers Of Deadline To HTML5 For Video Ads

by @lauriesullivan, November 3, 2016

 

Google Warns Advertisers Of Deadline To HTML5 For Video Ads

 

The company published two deadlines that will affect advertisers using the services. Starting April 3, 2017, advertisers will no longer have the option to upload new Flash video ads into DoubleClick Studio, DoubleClick Campaign Manager, DoubleClick Bid Manager, DoubleClick for Publishers or AdWords.

The other deadline is July 3, 2017 — when Google will stop allowing Flash video ads to run through the DoubleClick Campaign Manager, DoubleClick Bid Manager, DoubleClickAd Exchange, DoubleClick for Publishers or AdWords.

Google also warns that Active View and Verification tools for video will no longer work with Flash.

Earlier this year, Google said it would stop running display ads in the Adobe Flash format on the Google Display Network or through DoubleClick in favor of HTML5.

As of July 2016, advertisers can no longer upload new display ads in the Adobe Flash format. They will need to stop running all ads in the Flash format on the Google Display Network and through DoubleClick in January 2017.

Google will replace Adobe Flash with support for HTML5 video across DoubleClick and AdWords. The support includes tools to ensure advertisers and publishers can easily migrate all video ads to HTML5.

Google isn’t the only tech company dropping support for Adobe Flash in favor of HTML5. Others include Microsoft, Yahoo and Facebook.

 

MediaPost.com: Search Marketing Daily

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