Google Webmaster instruments is Now “Google Search Console”

may just 26, 2015

Welcome to Google Webmaster instruments 2.zero!

final week, Google rebranded Google Webmaster tools to its new name: Google Search Console. A put up on Webmaster imperative weblog states the reasoning for the rebranding: “to ensure that our product contains everybody who cares about Search.”

The post factors out that the time period “webmaster” does no longer utterly mirror everyone who makes use of Google Webmaster tools. As such, Google has modified its free net service to include everybody who may use the instruments.

“Why exchange? ‘Google Webmaster instruments’ was once effective!”

Ten years ago, Google Webmaster instruments came onto the scene. It allowed site owners the flexibility to change many factors of the sites they managed — publish sitemap to Google, set a most popular domain title, generate a robots.txt file — so they could create better, extra environment friendly websites to show up on the search engines.

What does this transformation imply precisely? well, Google is realizing that Google Webmaster instruments has universal use. The “site owners” who use the instrument at the moment are legion — programmers, search engine marketing consultants, entrepreneurs, et cetera. site owners are no longer, and haven’t been for some time, the only ones who make the most of gaining added perception into their site.

It’s a smart move, honestly. we will be able to all feel the Google Webmaster instruments rebranding pains for the moment (primarily the updated Google Webmaster instruments dashboard), however these will go. because it turns out, Google’s commitment to consumer-friendliness extends far beyond those who simply use Google as a search engine. we predict Google adjustments are the kind which you can trust as a result of their number one goal is making improvements to person experiences — and that goes for users on each the management and usability aspects of the web site experience.

once we settle into the new Google Search Console, we’re betting it’ll feel every bit as natural as Google Webmaster instruments ever did.

New features of Google Search Console

Search Engine Land already studies two new features that have seemed within the Google Search Console. centered on App Indexing, the options embrace a Search Analytics report in your Android apps, in addition to “Fetch,” which gives insights into how “Google sees the content within your Android app.” These features are seemingly the primary of many new instruments in order to assist Google Search Console customers gain a better working out of how they are servicing the brand new-day consumer base.

If highly effective new features like Google analytics instruments are what we get in return for the rebranding, we’ll gladly stick round to look what comes subsequent.

Will other engines like google follow Google’s Lead?

ultimate time we checked, Bing Webmaster instruments has now not changed. but when the arena’s biggest Search Engine has determined to maneuver to a extra all-inclusive identify, we can see others doing the same.

perhaps we’ll even see a rebranding of Google’s “Webmaster primary weblog!” Time will inform.

Michael Fink, product manager for Google, tells us to predict the branding to update over the following couple of weeks. For now, you can visit g.co/SearchConsole to look what’s new.

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