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Pinned August 31, 2022

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Google’s Search AI now looks for general consensus to highlight more trustworthy results
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Google’s Search AI now looks for general consensus to highlight more trustworthy results

Google made one of its best search shortcuts even more useful

Searches with quotes now show where to find words on a page.

Jon Fingas
J. Fingas
 
Google's Search AI now looks for general consensus to highlight more trustworthy results | DeviceDaily.com
Solen Feyissa on Unsplash

Google searches with quotes just became much more useful if you’re looking for the exact place words appear on a page. The internet giant has updated quote-based searches with page snippets that show exactly where you’ll find the text you’re looking for. You might not have to scroll through a giant document just to find the right phrase.

There are limitations. Searches with quotes might turn up results that aren’t visible (such as meta description tags) or only show up in web addresses and title links. You might not see all of the mentions in a snippet if they’re too far apart. You’ll “generally” only see bolded mentions on desktop, and you won’t see the bolding at all for specialized searches and results (such as image searches and video boxes). You may have to use your browser’s on-page search feature to jump to the relevant keywords.

The company characterized the change as a response to feedback. It hesitated to make snippets for these searches in the past, as documents didn’t always produce readable descriptions. This is an acknowledgment that people using quotes to search are sometimes “power users” more interested in pinpointing words than reading site descriptions.

Google's Search AI now looks for general consensus to highlight more trustworthy results | DeviceDaily.com

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