GroupM Report Finds Ecommerce Growing Fast, But Still A Small Share Of Retail
GroupM Report Finds Ecommerce Growing Fast, But Still A Small Share Of Retail
by Joe Mandese @mp_joemandese, December 16, 2020
For all of Madison Avenue’s focus on digital performance media and marketing, and how it drives ecommerce, a new report from GroupM Business Intelligence is a powerful reminder that the vast majority of retail sales still happen in a physical retail location, not online.
The GroupM “Ecommerce Report” …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost’s Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
(13)
