Gwyneth Paltrow Tells Us How She built Her brand

since launching in 2008, Oscar-successful actress Gwyneth Paltrow’s company Goop has develop into a powerful lifestyle model. but, as Paltrow notes, “it’s a difficult thing to create a real brand.” So how’d she do it? Watch the video to listen to her and Goop CEO Lisa Gersh recount the corporate’s early days, the occasional misstep, and how ranging from a “very actual, very sincere position” may be the most effective factor a brand new entrepreneur can do. And remember to learn our September cover story right here.