grasp Onto Your Hashtag! What To Do if your Hashtag gets Hijacked

Ciaran Blumenfeld

could 29, 2015

This week in hashtags has seen a smallish company OnePlus respond to a larger one, Verizon in a concerted effort to hang onto their hashtag. OnePlus is putting forward that they are the originators of the #NeverSettle hashtag and slogan, which has not too long ago been used as phase of a larger nationwide ad marketing campaign by way of Verizon. In a artful bit of selling amidst the ashes, OnePlus is combating back with a Thunderclap marketing campaign protesting the Hashjacking by means of Verizon and providing lovers and followers a “surprise” for coming to their aid.

It occurs every day. Hashtags are hijacked, either unintentionally or on goal. So how do you avoid being a hashtag hijacker? do you know what to do in case your hashtag gets jacked?

listed here are just a few tips on how to combat and/or steer clear of this example solely.

1. Do Your research

for those who’ve achieved due diligence, you must now not have to fret about stealing someone else’s energetic hashtag.

2. think about It. in point of fact assume.

careful strategizing mean you can avoid social backlash from less thrilled followers ( see #MYNYPD hashtag.) if you are trying to buff up your picture, you may want to keep away from a tag that invitations negative commentary and narrative.

three. Ask effectively

no longer all hashtag misunderstandings need to result in a standoff. every so often the hashjacking has came about accidentally and the perpetrator is willing to alter to every other tag. using any person else’s smartly dependent tag/slogan can most effective lead to confusion for them.

four. consider Sharing and/or participating

in case you have been the usage of a neighborhood hashtag that’s especially extensive in nature, you could need to believe not hogging the territory all to your self. Sharing the tag could turn out resulting in opening up new groups and finding new followers.

instance: #CampChat has existed for three years as a seasonal summer time camp chat series run with the aid of Catalina Island Camps. more lately the hashtag has been utilized by tenting fanatic weblog Campstake all over their weekly chats about camping. the two groups agreed to cohabitate. lovers and followers from each series participated in both chats, and both parties skilled a profit from the cross-pollination.

5. struggle again.

in the event you’ve fought for neighborhood and your hashtag has high value to you, you may want to watch what occurs with OnePlus intently. OnePlus is actively demonstating that the underdog doesn’t have to give in. They’ve provide you with a suave technique that entails mobilizing their fan base as well as PR.

6. surrender. occasionally it’s now not definitely worth the battle. when you’re less than the battle, or if the connotations created by way of a hashjacking are simply too terrible to beat, you simply have to let it go and provide you with a new hashtag. It doesn’t most effective occur to the little guys. look at what happened to Mcdonald’s hijacked hashtag all through the Sochi Olympics.

7. Wait it out. now not all hashtag hijackings end in tragedy. continuously, a hashtag that’s been hijacked briefly will also be recovered. Hijackers don’t tend to stick around long term. They transfer on. extra benign and humorous hashjackings will even yield some suave future advertising materials.

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