Havas Group Reports Organic Revenue Decline For The First Half
Havas Group Reports Organic Revenue Decline For The First Half
by Steve McClellan @mp_mcclellan, August 25, 2017
Havas Group reported first-half financial results today and indicated that the performance was “below our expectations,” as Havas Group CEO Yannick Bollore put it.
The firm posted an organic revenue decline of nearly 1% in the second quarter and 0.4% for the first half of the year. That was below the holding company’s previous forecast of 2% to 3% first-half organic growth.
“Although the Group’s momentum is positive, Havas’ financial performance in the first half of 2017 suffered a slowdown which affected the industry as whole and led to revenue and profitability below our expectations,” Bollore stated.
Havas is the second holding company this week to disclose disappointing results — along with WPP, which posted its first-half results Wednesday, sending its shares down about 12%. Havas traded a fraction of a percentage point higher Friday on the Paris exchange. It released results after the close of the market.
Like WPP, Havas said the weak results were partly due to less spending by clients. Havas also cited “pressure” on fees from clients and economy-related woes in some markets like Brazil, Mexico, India and China.
In North America, first-half performance was “down slightly,” although the U.S. ended up in positive territory despite clients like IBM cutting back on ad spend. WPP noted Wednesday that package goods clients in particular — many of which saw organic declines themselves in the first half” — notably cut back on spending.
Bollore indicated that the Group is hoping for slight improvement in the second half of the year, but that “we are unable to confirm” the company’s earlier full-year organic growth forecast of between 2% and 3%. At this point, Havas has not issued revised guidance.
Havas’ reported first-half revenue was up 1.9% to a little more than 1.1 billion euros (about $1.3 billion at today’s exchange rate). Operating income was down 27% to 100 million euros ($119 million).
The firm reported net new business of over 1.4 billion euro ($1.7 billion) for the first half. Wins included Bristol-Myers Squibb and Michelin.
MediaPost.com: Search Marketing Daily
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