HBO ultimately Makes The “Take My cash” Creator Pay Up

In 2012, when Jake Caputo created the website online Take My money, HBO, begging the cable community to launch a streaming carrier that might permit enthusiasts to fork over their cash in change for easy, web get admission to to HBO, the company paid little attention. despite the fact that the site attracted 163,673 folks within the first 24 hours, Caputo says “HBO never contacted me. They despatched out a tweet like just a few days after the whole thing. It stated one thing along the traces of, ‘Love the love for HBO, however nothing is impending.'”

but it sounds as if Caputo made extra of an impression on HBO than he concept. to promote the launch of HBO Now, HBO’s new, $14.ninety nine a month streaming provider—at the moment on hand on Apple television and through taking part pay-tv partners—HBO known as up Caputo and flew him to ny. (The 30-year-previous lives together with his wife outside of Chicago.) All Caputo was told was once that he’d be collaborating in some advertising for HBO Now and could be sitting down for an interview.

in reality, HBO had something just a little more intricate (and hilarious) up its sleeve. check out the video that resulted from Caputo’s the big apple jaunt:

In our function story about the origins of HBO Now, Caputo talks concerning the idea for the web site. As a die-exhausting HBO fan, he was pissed off that observing presentations like game of Thrones and actual Blood supposed coping with—and deciding to buy—cable, which he did not have. Even HBO Go, HBO’s original streaming carrier, was once only obtainable to people who subscribed to HBO the old-fashioned means. So one night, whereas he used to be ready for his spouse to come back house from work and munching on leftover ribs, he started playing around on the pc.

“I built it the web page about two hours,” he says. as it commenced to take off, “I had folks tweeting me, come what may people had been monitoring down my phone quantity on the internet and calling me. It simply roughly blew up.”

Three years later, Take My cash, HBO is as soon as again blowing up. in view that posting the teaser video not up to six hours in the past, Caputo says it is received over forty four,000 visits. This time, HBO could be very a lot paying attention.