Henkel cleaning model Persil ProClean To Make Debut look At super Bowl 50

another client brand has joined the lineup of super Bowl 50 advertisers.

Henkel, the mother or father firm of manufacturers like Dial cleaning soap, Renuzit air freshner and right guard antiperspirants, announced these days that it will be the use of the super Bowl to launch its 2016 ad campaign for Persil ProClean laundry detergent.

“a really perfect Bowl commercial comes with a hefty price tag, but there is not any higher time or target audience than the tremendous Bowl and its one hundred million+ viewers to build brand consciousness,” says the emblem’s SVP and general manager, Andreas Hartleb, in a statement saying the campaign. “For these customers who haven’t yet heard in regards to the brand — Persil is prepared for its giant debut.”

Persil ProClean has been to be had in america for not up to 12 months, however the brand has been around in view that 1907, when it launched in Europe. in keeping with Henkel, its funding in an excellent Bowl spot for the laundry detergent shows its dedication to creating the emblem successful.

“Persil ProClean may well be a brand new participant in the usa market, but Persil ProClean manner business and is here to stay,” says Hartleb.

along with the announcement, Henkel released a 15-second “Persil large sport commercial Prologue” introducing its stain-fighting super Hero, “The skilled,” and encouraged viewers to “subscribe to the conversation” the use of the hashtag #GameDayStains.

in addition to Persil ProClean’s announcement, Snickers, SunTrust bank and Butterfingers all released tremendous Bowl 50 teaser advertisements lately.

you can preserve monitor of this yr’s tremendous Bowl advertisers and see the newest marketing campaign updates at super Bowl 50 Advertisers: These manufacturers Are ready to Play The industrial sport.

in regards to the writer

Amy Gesenhues

Amy Gesenhues is 1/3 Door Media’s common undertaking Reporter, protecting the newest news and updates for marketing Land and Search Engine Land. From 2009 to 2012, she used to be an award-profitable syndicated columnist for quite a few daily newspapers from big apple to Texas. With more than ten years of marketing administration experience, she has contributed to various traditional and on-line publications, including MarketingProfs.com, SoftwareCEO.com, and sales and marketing administration journal. read more of Amy’s articles.

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