by

Laurie Sullivan , Staff Writer @lauriesullivan, February 6, 2018

Nielsen’s preliminary results from the telecast of Super Bowl LII on NBC, which ran from 6:31 ET p.m. to 10:25 ET p.m., revealed that the game drew an average TV audience of about 103.4 million viewers who tuned in to watch the Philadelphia Eagles take on the New England Patriots.

The most-viewed ad based on Super Bowl game-day data from Google and YouTube goes to the

Alexa Loses Her Voice – Amazon Super Bowl LII Commercial. Hey Google, what do you think about that campaign?

Even the USA Today ad meter sent Amazon’s 90-second spot ad to the top of the chart. The ad showcased celebs such as Rebel Wilson and Anthony Hopkins, as well as a cameo by Amazon CEO Jeff Bezos.

Google’s and YouTube’s data put the Groupon 2018 Super Bowl Commercial “Who Wouldn’t” at No. 2, followed by Pepsi Generations “This is the Pepsi” at No. 3; Bud Light – The Bud Knight at No. 4;

Tom Clancy’s Jack Ryan – Super Bowl Commercial [HD], Prime Video came in at No. 5; Solo: A Star Wars Story “Big Game” TV Spot (:45) was No. 6; and Westworld Season 2, Official Super Bowl Ad, HBO came in at No. 7;

Jurassic World: Fallen Kingdom – Official Trailer #2 [HD] was No. 8, followed by Marvel Studios’ Avengers: Infinity War – Big Game Spot at No. 9 and Budweiser 2018 Super Bowl Commercial, “Stand By You” at No. 10.

Viewership of Super Bowl ads on YouTube rose 16% year-to-date, with the living room rising 52%. Justin Timberlake’s music on YouTube peaked at more than 500,000 views per hour in the U.S. during the game. That’s nearly 500% higher than his hourly average last Sunday.

Overall, Kantar Media estimates this year’s Super Bowl ads brought NBC about $414 million — down about $5 million from 2016.

Some of the top-trending questions on Google during the Super Bowl included “Where was Prince from?” “How old is Steven Tyler?” “What is the Super Bowl score?” “Is Justin Timberlake married?” and “How old is Justin Timberlake?”

TiVo also released

data based on aggregated, anonymous, live and same-day second-by-second audience measurement data from households with the company’s service during the game. But they were a little different than Google’s and YouTube’s findings.

The most engaging ads for TiVo were determined by looking for spots with the biggest bump in viewership relative to the surrounding 15 minutes of programming.

The top 10 were PepsiCo: Doritos Blaze vs. Mountain Dew Ice: “Battle,” NFL: “Board Games,” Pringles: “Wow,” Michelob: “The Perfect Fit,” Squarespace: “Make It Happen,” M&Ms: “Human,” Febreze: “The Only Man Whose Bleep Don’t Stink,” Movie Trailer: “Solo: A Star Wars Story,” Tide: “It’s a Tide Ad,” and Tourism Australia: “Dundee: This Isn’t a Movie.”

MediaPost.com: Search Marketing Daily

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