Hilarious Stirling Gravitas character Is In keep an eye on Of everything… excluding His Urine Leakage

It’s at all times awkward speaking about certain bodily features in advertising which is why the topic of incontinence or “urine leakage” is regularly handled using humor. And that’s simply what AMV BBDO did for TENA males, a maker of merchandise designed to deal with just this drawback.

The agency created a personality known as Stirling Gravitas, a man who’s acquired the whole thing and is in keep watch over of all of it… except a tiny little urine leakage problem.

Gravitas is offered in a YouTube video through which he touts his keep watch over over his masseuse, his pool desk, blackjack, chess,  his pet lion, the regulations of physics and all varieties of different loopy stuff.

through a collection of videos, Stirling will show how he stays in control of his lifestyles in addition to supply way of life pointers, pointers and exercises to regulate urine leakage.

The marketing campaign also includes a Twitter account where Gravitas will provide “exclusive insight into his well-maintained existence and provide musings, advice and worldly observations from a person of a undeniable age” using the hashtag #KeepControl.

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Steve corridor

Steve hall is a marketing skilled, writer, author, group manager, photographer and all-round lover of promoting.

(Some photography used under license from Shutterstock.com.)