Honda Hosts #OpenTheCheer Twitter rapid-Win Contest For holiday sales event
The carmaker labored with RPA to craft a playful video-centered campaign that uses Twitter’s instant-win cards, which have been lately presented and now not yet extensively on hand.
Honda is adding a giveaway to its annual “happy Honda Days” finish-of-yr integrated marketing campaign in 2015, permitting other people who retweet its messaging a chance to instantly win Amazon reward playing cards or Apple Watches. players can retweet as soon as a day and also will be entered in a drawing to award a 2016 Accord travelling variation.
The Santa Monica-based totally RPA agency worked with Honda on the hassle, with model New faculty and Instagram artist Jessie Bearden each contributing to totally different video components. Twitter says the just lately offered immediate-Win cards are at present best on hand to certain advertisers on a case-by using-case basis.
in addition to giving folks a possibility to win, Honda is incentivizing them by donating $1 to the Pediatric brain Tumor foundation (@PBTF) for every retweet, as much as $one hundred,000. the moment-win element of Honda’s greater effort commenced as of late with a tweet from Honda’s corporate web site, and it’s going to proceed through December 29. at the time of this writing, the unique tweet from Honda had 770 retweets.
the outlet video continues the theme explored in Honda’s television commercials, wherein an enormous hand opens doors on a wood toy house. inside those doors, viewers see vignettes that includes folks collaborating in vacation activities of their Honda autos.
in the Twitter model, the door opens to expose a wrapped reward, which rotates and unwraps itself whereas festive music performs. It concludes with a question mark — driving curiosity about what any person may win — and explains the retweeting and charitable components of the hassle.
“For satisfied Honda Days this 12 months, we wish customers to feel the enjoyment and wonder that’s particularly distinctive to Honda,” stated Susie Rossick, Assistant vice president at American Honda Motor Co., Inc. “Our goal for this marketing campaign is to faucet into the anticipation of giving and opening presents all over the vacations, and Twitter’s instant Win feature allows us to surprise our lovers and auto consumers whereas serving to provide to an ideal lead to.”
When somebody retweets as requested, they’ll obtain a response from Honda that includes a short video, one of many that commence with the door-opening sequence. for individuals who don’t win, there are a couple of different artful videos that break the information gently and encourage them with a reminder that they’re still entered into the grand prize drawing.
The fortunate speedy winners get a video that finds their prize:
When winners click on the hyperlink sent to them by the Honda account, they need to be logged into their Twitter account and should authorize Honda to access their information. That lets Honda and Twitter check whether or not they are, certainly, the winner, somewhat than some other Twitter person that merely clicked on the link.
The happy Honda Days marketing campaign additionally comprises spots aired on community television displays such as “Gotham,” “Scandal,” “The Flash” and “sellers of S.H.I.E.L.D.,” in addition to on nationwide cable networks and right through NFL and NCAA sports activities broadcasts. moreover, inventive parts will appear in print, radio and social, as well as in digital show and on-line video commercials.
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(Some photography used under license from Shutterstock.com.)
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