How Facebook is dealing with ads overcrowding the News Feed, explained in 42 seconds

As the ratio of ads to posts in people’s news feeds maxes out, Facebook is diverting those ads to more places, like Instagram, its ad network and Groups.

Tim Peterson on October 12, 2016

Some time next year, Facebook expects to have maxed out the ratio of ads to normal posts in people’s news feeds. That could mean Facebook would need to cut back on the number of ads it sells. But instead, Facebook is finding places outside of the news feed to divert those ads, like Instagram, its Audience Network ad network and, in a new test, Groups.

About The Author

Tim Peterson

Tim Peterson, Third Door Media’s Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat’s ad plans, Hulu founding CEO Jason Kilar’s attempt to take on YouTube and the assemblage of Amazon’s ad-tech stack; analyzed YouTube’s programming strategy, Facebook’s ad-tech ambitions and ad blocking’s rise; and documented digital video’s biggest annual event VidCon, BuzzFeed’s branded video production process and Snapchat Discover’s ad load six months after launch. He has also developed tools to monitor brands’ early adoption of live-streaming apps, compare Yahoo’s and Google’s search designs and examine the NFL’s YouTube and Facebook video strategies.

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Dealing Explained Facebook Feed News overcrowding seconds