How Technologies are Bringing Sports and Gambling Closer Together

• Illustration on Technology impact on gambling growth
• Motivations for Internet gambling
• Quick Definition about Gambling
• The rise on number of Gambling Apps for mobile
• Gambling and law in the United States
• Quick Conclusion

Illustration on Technology impact on gambling growth

The sports gambling industry is booming and there’s no doubt that advancements in technology is having a huge impact on this. It’s fair to say that technology has helped shaped the modern gaming and gambling industries and the biggest innovations have come thanks to the evolvement of smartphones, tablets and other mobile-based tech. This has meant that sporting action and the opportunity to gamble on pretty much any sport-related event in real-time at the touch of a button or with simple swipe of a finger is now available to a much wider audience.

People have always wanted more convenience and the chance to do things more quickly and efficiently and technology has always offered this to customers. The mobile gaming market has risen dramatically over the past few years and this has meant that many traditional online operators have been able to reach a bigger range of online players resulting in increased revenues and more players gaming on sites such as wintingo.com. But it’s also the sports gambling industry that has managed to embrace the mobile market very successfully indeed.

Quick Definition about Gambling

Gambling may be defined as a form of activity in which the parties involved, who are known as bettors or players, voluntarily engage to make the transfer of money or something else of value among themselves contingent upon the outcome of some future and uncertain event.

Definition Source: encyclopedia.com

Motivations for Internet gambling

Most Internet gamblers considered the fact that they do not have to drive anywhere or leave the house (54.9%) as an advantage over gambling in a facility (table 5), followed by 24 hour availability and convenience (46.2%) and the lack of crowds (31.4%), unpleasant people (29.5%) and greater privacy and anonymity (28.4%). Physical comfort was also an important factor (28.5%). The first two advantages listed were also the most common responses as to why respondents started gambling on the Internet in the first place. Lower secondary costs, less noise and higher payout rates were noted by approximately one-fifth of Internet gamblers. Terrestrial gambling being unavailable or illegal was nominated as an advantage by approximately 2% of Internet gamblers.

Source: researchgate.net

The rise on number of Gambling Apps for mobile

Nowadays most major high street bookies and sports betting operators have an app or an online presence that allows their customers to place bets on a wide selection of sporting events. Customers can deposit and withdraw funds using their virtual account and use this money to place wagers on high profile events such as the Superbowl or the

World Cup finals. Not only that but also lower league games, horse races and even greyhound races that may be taking place. The more statistically flexible a sporting event may be, like a football games for example, the bigger the variety of potential bets you can make. First scorer, half-time result, sending offs and other “in-play” wagering options can be offered to the customer with some even offering the ability to “cash out” before a game or result is complete.

With mobile-based games like NBA 2K15, Football Heroes and Fifa 15: Ultimate Team already making waves on the mobile market for iOS and Android users in 2016 it’s no surprise that sport fans are turning more and more to their handheld devices to get their fix of the latest sports action. Not only can they enjoy sports-themed games on their mobiles and tablets but they can keep up to date with all the latest sporting news, action, results and scores as they happen. And now with most major sporting apps tying in the ability to click and bet on these games and events how long will it be before we see smart TV’s allowing home viewers the same opportunities?

Gambling and law in the United States

In the United States pari-mutuel betting at racetracks has been legalized in approximately half the states. Several states allow the playing of bingo for charitable purposes; two states (New Hampshire and New York) operate a lottery, and only one state (Nevada) permits all forms of gambling. Although there is unmistakable evidence that moral resistance to legalized gambling is weakening rapidly in the United States, until November 1966, with the above exceptions, proposals to legalize any other form of gambling in the United States had been soundly defeated.

Paragraph Source: encyclopedia.com

Quick Conclusion

Internet gambling represents a highly important development to the gambling industry and is consistent with the movement to Internet provision of a range of products and services.

Increasing participation rates and revenue indicate that Internet gambling in all its forms is meeting consumer demand. Currently, Internet gambling does not appear to be cannibalizing terrestrial gambling largely because wagering operators can provide Internet services to existing customers and Internet gamblers actively engage in many types of gambling and also represent a slightly different customer base to non-Internet gamblers.

Source: researchgate.net

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