how to Leverage Your Twitter Profile For Social selling

February four, 2015

Twitter is all about clarity and brevity. wish to specific a concept that’s longer than one hundred forty characters? tricky luck. The platform forces customers to trim messages right down to what’s absolutely very important.

you have got a little bit extra actual estate to work with in your bio, however not much. a hundred and sixty characters is all of the social network affords users for their profile descriptions.

For sales building reps in quest of to dive into social selling, this is both a blessing and a curse. versus a LinkedIn profile, a Twitter bio deals much less real estate. So whereas salespeople can spend hours or days looking to craft the very best LinkedIn web page, writing a Twitter profile just isn’t just about as time-ingesting.

but however, how the heck are you able to give prospects the impact that you’re a trusted marketing consultant in 160 characters? making an attempt to percent as a lot information as imaginable into a tiny house can from time to time prove tougher than filling up a whole web page. As Mark Twain mentioned, “I didn’t have time to jot down a brief letter, so I wrote a protracted one as an alternative.”

here are some tips to help you juice the most social selling value out of your Twitter bio:

1) Write your positioning commentary.

When prospects ask, “What is that this call about, anyway,” what’s your response? Most salespeople can recite their positioning statement — a concise phrase explaining their offering’s value proposition and the results it could possibly help consumers reach — on the drop of a hat. because it’s already tailor-made to be concurrently informative and transient, including it to your Twitter bio is a no-brainer.

2) provide a mini perception.

buyers will pay attention to salespeople that can train them something about their companies or alert them to a development they might not take into account of. in case you have a thought-upsetting statistic that grabs prospects’ attention on the phone or thru electronic mail, insert it for your bio. this manner, that you could toughen your status as a notion chief and helpful guide.

three) embody hashtags that hobby your purchaser.

The hashtags in your bio are searchable, so why not make it more uncomplicated for patrons to search out you by way of including a couple of in your profile? just you’ll want to use hashtags that your buyer would be thinking about (for instance: #technology, #industry, and so on.) and not those that mirror your pet topics (#gross sales, #closing, and so forth.).

4) hyperlink to your company’s Twitter account.

as a substitute of “gross sales rep at firm,” write “sales rep @company.” This makes it simple for patrons to check out your organization’s profile in case they’re interested. It additionally permits your profile to floor if somebody searches on your group.

5) link to your different social bills.

permit consumers to proceed studying you via adding your LinkedIn profile and/or weblog to your Twitter bio. Don’t make possibilities work to search out or get involved with you — make your self available on their community of choice.

6) make a choice a qualified, hello-res image.

even supposing we’re living in the age of Instagram and the selfie, your Twitter profile image shouldn’t characteristic filters, duck lips, or bathroom mirrors. select a latest skilled headshot that may make a buyer feel at ease trusting you with their trade. that you may additionally opt to choose an action shot that portrays you in a definite light. as an example, Craig Rosenberg, cofounder of TOPO Inc., intentionally chose a picture that showed him speaking and educating shoppers.

As salespeople comprehend, getting to the point quickly is best than rambling on and on, especially on social media. keep this in thoughts when writing your Twitter profile. as a substitute of stressing about it, bring to mind it as a fun train. With the appropriate angle, the phrases will come.