Steve Hall on December 30, 2014

 

 

 

 

It’s December 30. And you know what that means, right? We’re in the heart of the holiday week. And you know what else that means? None of you are working. None of you are creating awesome sauce we can write about here on Marketing Land. But the show must go on, and go on it does. Today, we can share with you the fact that the Hyundai Exobaby ad, released earlier this month, has amassed over 14 million views on YouTube and has topped the Visible Measures Top 10 Viral Video Ad Campaigns Chart, which “focuses on brand-driven viral video ads that appear on online-video-sharing destinations.” Well, almost topped. It sits at number two with YouTube’s “Turn Down for 2014” taking the top slot. But that doesn’t count. Nope. Not in our book. Why? Because it’s not an ad. You see, being a marketing publication, we can make edicts like that all we want. So when you get right down to it, Hyundai’s Exobaby is really number one for the week. The ad, which mixes together the magical viral ingredients of “crazy” and “baby,” asks us to make the connection between a baby’s tricked out exoskeleton suit and the new 2015 Hyundai Sonata. From “advanced high strength steel” to “smart trunk” to “blind spot detection” to “lane departure warning system” to “forward collision warning system” to “smart parking assist system,” the suit (and the car) has it all.

 

 

While some have criticized the “big reveal” line — “Let’s be honest. The baby in the suit is you in the new Hyundai. You get it?” – for calling attention to the blatantly obvious, let’s not nitpick. After all, it’s the holidays, and we’re all supposed to be in good cheer. So, grab another eggnog and give this ad a watch if you haven’t already done so.