Rick Bruner, a veteran media industry researcher, has joined Standard Media Index as head of insights and analytics.

Bruner, who currently is a vice chair for the U.S. of I-Com, a global forum for marketing data science, as well as a research affiliate of the Advertising Research Foundation, most recently was CEO and founder of Central Control Inc., where he will continue as chairman.

Previously he held senior research positions at DoubleClick, Google, MTV Networks, Marketing Evolution and Viant Technology. He will remain chairman of Central Control.