IAB: Q1 US ad revenues hit record $15.9 billion, up 21 percent YoY

Internet ad revenues in the US set a first-quarter record at $15.9 billion, besting Q1 2015’s record of $13.2 billion, according to the Interactive Advertising Bureau’s latest report, released Thursday.

The 21 percent year-over-year increase marks the biggest jump in Q1 ad revenues in four years.

“Last year the industry reached its highest level of investment at over $50 billion, and this first quarter lays the foundation for what could very well be the biggest year yet for digital ad spending,” said David Doty, executive vice president and CMO of the IAB, in a statement.

The revenue data comes from a survey of companies selling digital advertising conducted and tabulated by PwC US.

About The Author

Ginny Marvin

As Third Door Media’s paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.