Integral Ad Science (IAS) on Friday became the first ad-verification company to partner with the Google Ads Data Hub, a privacy-focused data platform for advertisers.

The IAS integration provides advertisers with viewability, measurement for ad fraud, and brand-safety measurement for YouTube via Ads Data Hub.

Using Ads Data Hub, advertisers can upload first-party data into BigQuery and integrate it with Google’s event-level ad campaign data. Combining their data with Google’s event data can unlock insights, improve advertising efficiency, help you achieve data-driven business goals, as well as yielding more effective campaign optimization.

The IAS does not collect or use any private audience data for delivering its verification services, but being the first to provide this new integration will set examples for new data privacy best practices.

Ads Data Hub, ultimately will enable advertisers to access a broader suite of privacy-protected data and measurement services. 

Ads Data Hub was built with privacy restrictions. Its functions differs from other data warehouse solutions. Unlike other data warehousing solutions, with Ads Data Hub, advertisers cannot inspect the underlying data, as doing so would violate terms of the agreement to share data in aggregate to prevent the re-identification of end users.

When privacy checks are triggered, rows can be filtered without warning.

Some privacy checks compare against the advertiser’s historical results, and can be triggered if results do not change sufficiently between jobs.

The data that feeds into Ads Data Hub is mutable and subject to change, according to Google.