Ikea just turned its big blue bag into a big blue pillow
Ikea just turned its big blue bag into a big blue pillow
Ikea Singapore created the Resten bag, which reimagines the Frakta bag as a cushy pillow.
BY Jeff Beer
There is little doubt that Ikea’s Frakta bag is an iconic design. There’s been a Balenciaga knockoff, as well as official collabs with designers Virgil Abloh and Mette and Rolf Hay. Ikea even transformed it into a giant sculpture. For the Frakta’s next act, Ikea has made its famous blue bag into a pillow.
Ikea Singapore has launched a limited edition product called the Resten bag. It looks like a Frakta, except it’s made with comfortable fabrics and stuffing, resulting in a padded pillow-like design.
Singapore is one of the most sleep-deprived countries in the world. According to a global YouGov study, 54% of Singaporeans get six hours of sleep or less a night.
In a statement, Ikea Singapore marketing manager Caroline Ng said, “We know sleep is important, and rest is a vital yet often overlooked part of Singaporean lives.” The Resten “reminds us of our busy lifestyles, the importance of finding opportunities for rest, and that Singaporeans can simply leave the rest to us.”
The Resten is available across all Ikea Singapore locations through September 8 or until it sells out. You can’t just buy it, though. Customers who spend $150 in a single transaction can choose to enter for a chance to win one.
Here’s hoping they expand it to more countries. The Resten is exactly what anyone whose ever been to an Ikea on a weekend needs.
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