#ILookLikeAnEngineer marketing campaign Blows Up On Twitter
Dave PolykoffAugust 4, 2015
As a part of a recruiting campaign, Onelogin, a password securities company, launched an commercial featuring one in every of its younger female engineers, Isis Anchalee, because the face of the advert. sadly, instead of recognizing the contributions feminine engineers have provided the tech trade, many discovered it to be a chance to supply sexist remarks.
So on Aug. 1, Anchalee published a brief essay under her Medium account the place she shared her experiences as a feminine engineer. within her essay Anchalee pointed out the mistreatment she has got throughout the administrative center after the advert was once launched. One example she equipped used to be around a colleague throwing dollar bills at her during work hours.
Anchalee goes on to write down:
there is a important lack of empathy and perception in opposition to recognizing that their “playful/innocuous” habits is liable for making others inappropriately uncomfortable. This trade’s culture fosters an unconscious lack of sensitivity in opposition to folks that don’t fit a definite mould. I’m sure that each different ladies and non-male opting for individual in this field has a protracted list of delicate to excessive personal offenses that they’ve simply needed to tolerate. I’m no longer seeking to get someone in bother, fired or destroy somebody’s life. I simply want to make it clear that we’re all people, and there are particular patterns of conduct that nobody should must tolerate while in a qualified setting.
in opposition to the underside of her essay, Anchalee posted this photo of herself:
in the photograph, Anchalee holds an indication that reads, “I help construct enterprise instrument. #ILookLikeAnEngineer,” adopted via her Twitter deal with at the backside.
Anchalee later takes the marketing campaign to Twitter as she calls on her fellow feminine engineers to advertise their success with the hashtag #ILookLikeAnEngineer.
@MichelleGlauser What if we started a hashtag marketing campaign #iLookLikeAnEngineer with other people posting photos/protecting testimonials?
— Isis Anchalee (@isisAnchalee) August 3, 2015
It did not take lengthy earlier than female engineers from all around the globe started exhibiting photos of themselves with the hashtag #ILookLikeAnEngineer incorporated of their tweet:
I was probably the most earliest engs @Pinterest; I’ve labored on infra, api, internet, ads, homefeed & more #ILookLikeAnEngineer percenttwitter.com/vn0aS58JIv
— Tracy Chou (@triketora) August 4, 2015
#ILookLikeAnEngineer who’s excited to construct communique platforms for under-resourced communities around the globe. p.c.twitter.com/8YeAdboYmg
— Ann Daramola (@afrolicious) August four, 2015
I construct available UIs, have a CS degree, in reality dream about computer virus fixes… & accumulate food hats. #ILookLikeAnEngineer percenttwitter.com/sEaHOReymv
— Cordelia (@cordeliadillon) August four, 2015
#ILookLikeAnEngineer the type that is about to raise hell on some ansible scripts. And enjoys lattes ☕️ p.c.twitter.com/h2lFYsiMGG
— Shivani Negi (@imshivs) August three, 2015
working on my startup’s proof of concept – @astral_ar augmented truth biometrics piloted drone #ILookLikeAnEngineer p.c.twitter.com/2zUDMpMovT
— OpenSorceress (@OpenSorceress) August 3, 2015
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