#ILookLikeAnEngineer marketing campaign Goes To warfare With Gender Stereotypes In Tech

August 4, 2015

Onelogin, a password securities company, has developed a new Twitter marketing campaign that has long gone viral. in their campaign the company uses the hashtag #ILookLikeAnEngineer which showcases one in all their young female engineers, Isis Anchalee.

The marketing campaign’s goal is modest, to showcase female engineers who’re simply as treasured as their male counterparts, even if they are often overlooked through stereotypical heirarchies within the tech trade.

On Aug. 1, Anchalee revealed a quick essay beneath her Medium account. In her essay she speaks extensive about the concerns female engineers face within the business. Her essay factors most namely to harassment within the place of work.

Anchalee writes:

there is a significant lack of empathy and perception in opposition to recognizing that their “playful/risk free” behavior is liable for making others inappropriately uncomfortable. This business’s tradition fosters an unconscious lack of sensitivity against people who do not match a definite mildew. I’m positive that each different women and non-male opting for particular person in this field has an extended checklist of delicate to extreme non-public offenses that they’ve simply needed to tolerate. I’m now not seeking to get any individual in trouble, fired or wreck somebody’s lifestyles. I simply need to make it clear that we’re all people, and there are specific patterns of behavior that no one should must tolerate whereas in a professional setting.

here is Anchalee’s #ILookLikeAnEngineer tweet:

@MichelleGlauser What if we began a hashtag marketing campaign #iLookLikeAnEngineer with folks posting photographs/maintaining testimonials?

— Isis Anchalee (@isisAnchalee) August 3, 2015

She then posted the next picture:

Following her very public message, other ladies used the #ILookLikeAnEngineer hashtag to share their own stories.

I used to be one of the most earliest engs @Pinterest; I’ve worked on infra, api, internet, advertisements, homefeed & more #ILookLikeAnEngineer %twitter.com/vn0aS58JIv

— Tracy Chou (@triketora) August 4, 2015

#ILookLikeAnEngineer the kind that is about to raise hell on some ansible scripts. And enjoys lattes ☕️ %twitter.com/h2lFYsiMGG

— Shivani Negi (@imshivs) August 3, 2015

engaged on my startup’s proof of idea – @astral_ar augmented reality biometrics piloted drone #ILookLikeAnEngineer percenttwitter.com/2zUDMpMovT

— OpenSorceress (@OpenSorceress) August three, 2015

whereas there had been many sexist remarks made via scared little boys, for the most phase, the women have been saluted by way of their feminine counterparts who are ecstatic to look their fellow engineers brazenly discussing their roles in tech and different industries.

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