IMAX will build your home theater for a mere $400k
For anyone tired of paying up for 3D IMAX movie tickets, the company is now offering in-home, high-definition, floor-to-ceiling, wall-to-wall, officially calibrated IMAX theater systems. All you need to bring is about half a million dollars and a spare wing of your palace to install it in.
As Bloomberg reports, the new IMAX Private Theatre division is obviously directed at high-net-worth individuals and extremely enthusiastic Interstellar fans. For your $400,000, the baseline “Palais” model includes dual 4K 2D/3D projectors, a proprietary IMAX sound system, a touchscreen remote and seating for anywhere from seven to 18 of your friends. While it does come with a “complete HD multi-media system” that will play anything from karaoke to high definition TV and Blu-ray, it doesn’t actually include the secure, set-top box required to download and play new IMAX releases. That luxury will cost you another $10,000, plus rental fees for each movie.
By building out home theaters, IMAX is not only reaching out for the deep pockets of well-off movie buffs, they’re also catching up with the everything-on-demand nature of the entertainment industry. In 2013, IMAX actually bought a stake in Prima Cinema, which delivers those at-home, same-day theatrical releases. Napster co-founder and serial entrepreneur Sean Parker’s latest endeavor, called the Screening Room, also promises to bring “day-and-date” releases to your home theatre for a steep $50 rental price.
If you’re as well-off as Parker and really want to cut the cord, as it were, from your local megaplex, IMAX is also offering an even larger, $1 million dollar “Platinum” version with seating for up to 40 people.
(20)
