In Very UnJobsian type, Apple Seeks enter From Its Early Watch Adopters
firm in quest of to determine what stimulated patrons, what they like.
Apple’s Steve Jobs famously didn’t like or use focus teams. He was once quoted in a BusinessWeek interview pronouncing, “various times, individuals don’t recognize what they need until you show it to them.”
however this is a new technology at Apple and the Watch is Tim cook dinner’s baby. despite all the evaluations and extensive public dialogue of the Watch, its features and shortcomings, the company is looking for more intimate remarks from homeowners.
Many new Apple Watch owners (I’m no longer amongst them) obtained an email this weekend asking them to fill out an in depth online survey, containing roughly 34 online displays of questions. amongst them had been the following:
other questions incorporated:
- the place do you in most cases charge your Apple Watch?
- Which of these built-in apps do you utilize?
- Do you employ third-birthday celebration apps constructed for Apple Watch?
- How steadily do you exchange watch faces and complications?
- What different smartwatch brands have you owned and used?
there have been also questions explicit to the person watch bought and in regards to the shopping for expertise overall.
From one standpoint these and the other questions are simply usual working procedure for a corporation searching for consumer remarks on a new product. but there’s a technique through which the survey is a cultural departure for Apple and suggests Cupertino is uncharacteristically unsure about its user’s motivations, usage behavior and even the strongest factors of the product’s appeal.
concerning the author
Greg Sterling is a Contributing Editor at Search Engine Land. He writes a non-public blog, Screenwerk, about connecting the dots between digital media and actual-world shopper behavior. he’s additionally VP of technique and Insights for the native Search association. apply him on Twitter or to find him at Google+.
(Some images used under license from Shutterstock.com.)
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