Infographic: How Twitter customers Love to watch & Tweet About tv

on December sixteen, 2014  

Twitter users love television. additionally they like to share socially concerning the tv displays they’re observing, probably as a result of they believe themselves to be influencers that others are searching for out for opinions about tv displays. And the time they tweet about television essentially the most? When television shows are airing reside. those are probably the most findings from a new Ipsos MediaCT study of Twitter and tv usage, which Twitter shared on its blog, together with an infographic summarizing the findings. Nielsen is also out with stats about when tweeting occurs in the case of television displays (spoiler: most of it occurs right through live airings). below is the Ipsos MediaCT infographic, with highlights beneath it, as well as information from the Nielsen report.

 <img title="Infographic: How Twitter Users Love To Watch & Tweet About TV find out about discovered Twitter customers are extra possible than non-Twitter customers to have a cable subscription plus watch video content material in any layout, from broadcast to video clips on-line. Twitter customers are additionally extra likely to imagine they're television influencers — 50% say individuals want their opinion about tv shows, versus 26% of non-Twitter users. not quite, Twitter customers are more likely to share to social media about tv. just over 1/2 — fifty one% of Twitter customers — say they are more likely to create social content material about tv presentations, versus 17% of non-Twitter users. no longer proven on the infographic are two other striking stats. Twitter users are more likely to binge watch (26% versus 11% of non-Twitter customers) and use television apps. FYI, the find out about doesn’t appear to were backed through Twitter — there’s no disclosure of this in Twitter’s personal weblog post or in the find out about itself. however wait — there’s more! additionally out is a new study from Nielsen about when television express tweets happen. the enormous magnet are reside airings of a show. general, 68% of weekly tweets about tv presentations occur all over live airings (which incorporates three hours sooner than and after a express DeviceDaily.com” src=”http://marketingland.com/wp-content/ml-loads/2014/12/Extending-Twitter-TV-Engagement-Beyond-Live_68-Percent-592×600.png” width=592 height=600/>

nonetheless, about one-third of tweets happen outdoor are living airing home windows. So what are people tweeting about relating to tv then? Nielsen says most tweets — 46% — are about what persons are watching, despite the fact that it’s not a reside airing. the subsequent greatest chunk — 36% — are tweets about what people are taking a look forward to observing DeviceDaily.com” src=”http://marketingland.com/wp-content/ml-loads/2014/12/Extending-Twitter-TV-Engagement-Beyond-Live_Qualitative.png” width=1000 height=1168/>

     

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