Instagram Doubles Down On Video, Introduces fb-type View Counts

After focusing so much vitality on beefing up its personal video platform, facebook is popping its attention to Instagram. starting as of late, the facebook-owned photograph-sharing app will begin exhibiting view counts on its video content material, a function already to be had for fb movies.

View counts will inform Instagram customers how repeatedly their video has been considered, though Instagram will only record a view count if the video is watched for three seconds or longer. the brand new metric will substitute the collection of likes shown beneath a video; Instagram users can click on the view count to see what number of likes their submit has bought.

Instagram says folks have increasingly more gravitated toward the platform’s video content: in the past six months, the time customers spent gazing videos on Instagram jumped with the aid of greater than forty%. the company debuted video capabilities two years ago and has given that launched the stand-alone video apps Hyperlapse and Boomerang.