Instagram Reels: The Next Big Thing Marketers Need to Use in Their Strategy

Dinesh Agarwal December 2, 2021

Social media platforms have long back become a part of every brand’s marketing strategy. These platforms are always evolving and adding new features for users to create and share content. And the most recent addition that marketers need to care about is Instagram Reels.

Long story short, Instagram reels allow users to create and post 3 seconds to 1 minute videos set to music or other audio. It is similar to the short-video strategy that has helped propel TikTok to fame. Reels quickly gained a lot of attention and many brands have already started using them to amp up their Instagram game. Reels can help brands gain better audience engagement, greater brand awareness, and hold the potential to make you even go viral on the platform.

Thus, if you are also looking to grow your brand’s online presence, it is definitely worth giving a shot to Instagram Reels. Let’s have a look at how you can leverage this feature to make sure you are top of your game and splash the competition out of the water.

Showcase your business’s personality and values

Social media is less about traditional marketing and much more about communication and connection. Carefully planned and created Reel videos can prove to be one of the best ways for showcasing your brand’s personality and values.

They can be successfully used to craft an authentic brand voice that resonates with your target audience. Moreover, keeping some Instagram biography tips will help you catch the user’s attention. You can show your customers that your values align – it can help invite prospects to join an exclusive club, one that reflects who you are or who you aspire to be.

Highlight your products and services

Why should your ideal customer shop with you? What do you offer that differentiates you from your competitors? What is your USP? Instagram reels is a chance to cash in on fresh excitement and use creative video techniques to display your products in action. It can be used to highlight the best features and benefits of your product, that too without being salesy.

All you need to do is find out the latest trends that fit your niche and subtly insert your product in it. For example, if you are a shoe brand, you can showcase one of your most popular sneakers or heels while doing a dance trend.

Educate your target audience

Along with promoting your products, Instagram Reels are also a perfect avenue to showcase your brand’s authority while providing value to your target audience. You can create mini educational and how-to videos on how to do something awesome with your product or general tips related to your industry. Working with an influencer on the same niche will help your target audience.

Use FAQ-style clips to address anticipated questions ahead of time. Share tidbits of useful information that will assist your audience in making purchasing selections. Oh, and don’t forget to throw in some humor too. People are more likely to follow your account and return for more information if they know they can count on you for outstanding how-to content.

Reshare evergreen content

It is not necessary to continuously create new content to engage your audience. Go back through your content and find out posts that performed well or deserved better engagement. Reshare this content on Reels, stories, and feed posts and also on other social media platforms. However, just make sure that the content is evergreen. You can repurpose evergreen blog posts, how-to posts, guides, tips, industry memes, etc.

To make repurposing easy, you can take the help of a social media scheduling tool like RecurPost that offers the feature to create recurring schedules. That way, you can also put your social accounts on autopilot and simplify your content curation and sharing process.

Share behind-the-scenes

Given their short video format, Instagram story and reels are a good way to connect with your target audience at a more personal level. And giving your audience a sneak peek behind the curtains is an ideal way to make people feel personally attached to your brand. It is the most viewed kind of content as people are always keen to know what’s happening off-screen.

You can use reels to show all the ups and downs that your business faces which will help develop a genuine relationship with your audience and bring authenticity to your brand. You can also create some “day in the life” Reels to give customers an inside look into your company’s work culture, show your team members, or simply showcase little celebrations done at your workplace.

Share User-generated content

As stated earlier, Instagram reels can be used as a platform to boost authenticity. Behind the scenes content is one way to do so and a great addition to it is user-generated content. This kind of content gets your customers and audience involved and hence builds trust. It is a powerful digital marketing strategy mainly because people trust content from other users as compared to a brand’s promotional posts.

For making your brand successful you need social proof and customer interactions, which user-generated content can provide. These posts may even serve as legit, unfiltered, and unbiased product reviews. The cherry on the cake here is that you don’t have to develop any content on your own!

Leverage influencer marketing

Influencer marketing can work wonders to increase your brand reach, especially after the introduction of Reels. You simply need to find out influencers that belong to your niche and are relevant to your brand. Then contact them and work out a new partnership relationship with them.

Working with an influencer to create Reels will not only increase the number of followers and improve reach, but also score you some genuine leads and sales. You can partner up with nano and micro influencers and create mini videos showcasing them using your products and talking about their features/benefits.

Summing up,

Social media platforms might be constantly evolving, but they will always be extremely popular. Reels provide a fast and furious way to share tips, teach, inspire, relate, and engage. The tips listed above will put your brand in the best stead for growing your following on the platform and becoming one of the best in the game. So, start using Instagram Reels today!

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