Instagram, YouTube Lead Gen Z Brand Discovery
Instagram, YouTube Lead Gen Z Brand Discovery
by Rob Williams , February 7, 2020
Instagram and YouTube are the top digital sources for brand discovery among Generation Z, while Facebook is most popular among millennials, a study by digital agency Compose[d] suggests.
The agency surveyed 500 U.S. adults to gauge their opinions about brand loyalty and preferences among product categories such as clothing, shoes, …
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