Intel—sure, Intel—Develops A reality tv express About Makers

Intel is entering the reality tv business, in line with the Wall street Journal. The tech agency admired for manufacturing semiconductors is making a express in tandem with TBS called america’s finest Makers.

Helmed with the aid of Survivor creator and reality show veteran Mark Burnett, the new sequence will pit makers against every other in a bid to provide a chopping-side wearable—and the winner will take home a $1 million prize. The show will choicest on TBS next 12 months, with make a selection clips distributed to sister channels like TNT, grownup Swim, and CNN.

The series is a part of Intel CEO Brian Krzanich’s attempt to convey his firm to the forefront of trends in the wearable space. last fall, Intel partnered with garb line Opening Ceremony to create MICA, a trendy smart bracelet that retails for a whopping $495.

the truth show additionally marks but every other branded content material opportunity for Turner Broadcasting machine, which owns TBS and is a subsidiary of Time Warner. In June, the corporate presented a branded content material studio at CNN, for you to produce promotion with an editorial slant.

“What Brian and i’ve been cooking up is much bigger than successful television express,” Burnett said onstage on the Intel Developer discussion board on Tuesday, where the show was once introduced. “it is a huge move-platform media adventure.”

[by means of the Wall boulevard Journal]