Moscow-primarily based company Hungry Boys created an interactive online campaign to make adults privy to the prevalence of cyberbullying. It’s additionally aimed toward instructing individuals on easy methods to maintain it.

The website, words Can shop, is a superbly-crafted, rich, interactive expertise that brings to gentle the challenges children face with online bullying. The agency developed the site on its own (no client) to raise consciousness of the issue and to reveal how essential words may also be to any kid experiencing bullying.

When touring the web page, persons are invited to meet and keep up a correspondence with two teenaged characters, Kate and Mike, by the use of their good phone or by the use of voice reputation. guests upload an image of themselves the use of their webcam or an already current picture. people then engage with the kids to establish their historical past story.

both Kate and Mike are as regards to the edge. They’ve had enough they usually need help. The intention is to influence them no longer to give up on life by using the precise words. It’s an educational expertise but guests don’t be triumphant each time. in the event that they don’t, they’re encouraged to try again, which helps teach folks on the precise issues to assert when comforting a toddler who’s experiencing bullying.

once individuals have successfully come to the aid of Kate and Mike, they may be able to share the implications of their efforts throughout social networks to teach others.

here’s a video that explains the hassle:

Of the work, Hungry Boys challenge Creator Valery Volchetsky mentioned:

Cyberbullying is cheap and easy to do. the majority of children conceal the actual fact they’re being bullied and for probably the most part, folks are unsuspecting of what is going on. we know that the right phrases on the proper time can stop a toddler from harming itself and indirectly keep a existence.

Some opinions expressed in this article may be those of a guest author and not essentially marketing Land. personnel authors are listed here.

concerning the writer

Steve hall

Steve corridor is a advertising professional, writer, creator, neighborhood supervisor, photographer and all-around lover of merchandising.

(Some pictures used below license from Shutterstock.com.)