Interpublic’s targeting/optimization unit Kinesso is launching “The Developer Community,” a “gateway” platform allowing access to its systems and data to help a global network of select partners develop tools, apps and systems more efficiently.  

Initially, Kinesso is working with three launch partners including sibling data and analytics giant Acxiom, The Trade Desk and startup mobile ad technology firm Playground xyz.  

Kinesso plans to open the Developer Community more broadly in early 2021.  

“For our partners, building technology in-house is expensive and time-consuming, while licensing products from a third-party is a compromise because those products often don’t fit the exact business and tech requirements,” stated Ian Johnson, COO, Kinesso. ”We believe the Kinesso Developer Community, led with digital responsibility, will be the start of a smarter approach to innovation that is far more open and inexpensive for developers, which means faster and more cost-effective solutions for brands.”    

At launch, there will be custom application programming interfaces (APIs) available to partners focused on Audiences, Search, Social & Taxonomies. These will continue to expand as partners have the opportunity to access and design within the Developer Community framework, the company said.