Is fb Planning Its personal Video Streaming App? Survey Suggests Interes
facebook survey digs into how users are viewing and reacting to video on Meerkat and Periscope.
Is fb looking to leap into the live-video movement?
prior to now, the social network has sat on the sidelines whereas first Meerkat, then Twitter-owned Periscope launched services and products that enable people to speedy reside-move moments with cell devices. fb has stuck with recorded video with famously distinguished results; in April the corporate mentioned an ordinary of four billion views a day, and there’s no evidence that fb video is any much less fashionable lately.
but there may be some evidence that facebook will be kicking the tires on a live-streaming provider of its own.
not too long ago a advertising and marketing Land editor got an emailed survey from fb that integrated designated questions on his viewing of are living-streaming video. The survey began with normal queries about online video viewing but quickly shifted to center of attention on reside-streaming preferences.
of course, fb steadily does market research, so the existence of this survey doesn’t show the corporate is engaged on a Meerkat-Periscope competitor. but it’s a sexy clear indication that fb is preserving close watch on how the audience is reacting to streaming video.
We emailed fb for comment and can replace this post if the company responds.
(Some photography used beneath license from Shutterstock.com.)
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