It took the Queensland Police carrier just 37 phrases to point out why it’s higher at social media than 99% of manufacturers
Trevor youngApril 13, 2015
I’ve always been tremendous-impressed by using the Queensland Police carrier (QPS) and the way it has leveraged the ability of social media to deepen the connection it has with the public.
I mean, how may you no longer like an company that holds a press conference to make an announcement and then (tongue-in-cheek) ties that announcement to World Zombie Day? – see video under.
A low-key put up published these days to the QPS fb web page (below) shows why this police department is head and shoulders above 99 per cent of manufacturers in the market in the case of social media. In simply 37 words, they’ve managed to faucet into the popular culture news of the day (sport of Thrones) whereas at the same time deliver a timely safety message.
No gaudy visuals or slick video – simply 37 words used to be all it took for sixty four,000+ individuals to like the put up and nearly 4500 to share it. I don’t find out about you, but I’m lovely green with envy of those numbers 🙂
What can we research from the QPS?
- whereas we know visuals work well on social media (and QPS is excellent on this regard), infrequently smartly worded replica is all you need to get a response.
- exhibit up often/daily e.g. QPS has tweeted forty,000+ times – how repeatedly has your agency tweeted?
- Social media works best possible when imbued with character – QPS is not scared to indicate its humorous facet, and it’s a key motive the department has managed so successfully to engage its components.
- prime on from the point above, wrap vital messages with inventive execution (and if enjoyable is involved, a lot the better – QPS, as an example, successfully faucets into giant cultural occasions).
- tell micro-tales, and don’t omit to search out the humanity in your everyday business.
- Take the general public behind the ‘velvet rope’ of your corporation – and at all times feature your people!
- scan with totally different mediums: QPS, for instance, publishes audio to its SoundCloud web page and streams live video on Livestream.
- Get ingenious! – see below
base line, here’s a executive authority that operates in a lovely critical business.
much of what the QPS does on social media is everyday police stuff – information stories, warnings and so on.
but quite than use social media merely as a one-way broadcast channel to drive-feed the public its key messages, QPS is familiar with that neighborhood engagement is what makes social media so highly effective – if you need folks to practice you and keep in mind of your extra critical tales and messaging, then interact them in advance with human stories and content material that’s completed in fun and inventive methods.
Oh, and engagement also way individuals will like, comment upon and share your content, therefore amplifying your attain and extending the level of (visible) public endorsement you receive.
The Queensland Police provider gets this. That’s why you will have to preserve a close eye on what they’re doing. we can all examine so much from them.
QPS – via the numbers
Oh, I additionally like how QPS has a journal-model content aggregation website online that it sends the public to from Twitter – test it out here – http://mypolice.qld.gov.au/.
great STUFF!
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