Market research giant Kantar has appointed Will Bordelon CEO of its Insights Americas business. 

Reporting to Chris Jansen, Kantar’s Chief Executive, Bordelon will lead a team in growing relationships with the region’s major marketers and brands. 

Prior to joining Kantar, Bordelon held various executive roles at Dentsu’s Merkle, including a stint as Global Chief Client Officer. Prior to Merkle, he held various leadership roles with Acxiom, including six years as APAC Chief Growth Officer, based in Australia, China, then Singapore, leading teams and growth across the region.  

Kantar is owned by Bain and WPP.