Korn enthusiasts achieve Intimate Connection, exclusive concert footage thru cellular campaign
by using Laurie Sullivan @lauriesullivan, (October 02, 2015)
Fieldy Arvizu, Korn’s bass player, marvels on the intimate connection smartphones create between the band and the fans.
This month, for the first time, the band kicks off a cellular marketing campaign to coincide with its national tour, enticing fans thru free, exclusive content material all over the tour, akin to movies, images and behind the scenes sneak peeks.
know-how and cellphones “create an intimacy with lovers,” Arvizu says. “We’re open to take a look at new issues.”
The campaign is made possible thru CallFire’s text messaging platform, and Mobilewave, a cellular advertising and loyalty firm.
the companies began piloting the marketing campaign in early summer 2015 with Arvizu’s fan base prior to bringing the theory to the band.
Korn started out introducing its lovers to the online within the early 1990s, however Arvizu, impressed by way of expertise, desires to continually try new issues. “It blows me away that the Starbucks app allows you to pay along with your telephone by using pressing the pay button and scanning the barcode,” Arvizu says, admitting he is no longer techie, however they make it easy. “they’re the biggest of the biggest company, and it takes three clicks to make a purchase order.”
Arvizu needs to convey that simplicity and innovation to Korn’s mobile campaign, just like the way in which American express bypasses the option of connecting with customers thru textual content messages, bringing knowledge like account balances to the locked home reveal on the phone.
To receive free content enabled via CallFire’s technology all the way through the Korn tour, enthusiasts text “Rock” to 606060 to join Arvizu’s text channel and release the exclusive content material right through Korn’s tour. through movies and photographs, Arvizu will send enthusiasts behind-the-scenes seems to be behind the scenes at a Korn concert, how the band prepares for a convey and what the bassist does on a break day while traveling, in step with Brook Temple, SVP partnerships at CallFire.
Temple says once the tour concludes the band will have a “enormous” database of fan who can continue to obtain messages and unique offers, possibly get a sneak height at excursions or hear upcoming songs. It also offers alternatives for cross-channel campaigns on social and search.
As part of the campaign, Scott Tanner, Mobilewave president and co-founder, has been checking out reside interaction for greater than eight months. “it is something we may just do on Oct. 30 in Oakland, Calif., during the final night time of the Korn tour,” he says.
Mobilewave has been working with Korn for greater than 15 years, but it surely additionally works with sports activities and different varieties of entertainment brands. Tanner’s in talks with the Dallas Cowboys to bring extra in-depth behind-the-scenes content material to fans, so they are able to get a glimpse prior to avid gamers take the sector for a recreation.
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