Latest version of Facebook’s Marketing API gives details on why ads fail to run

Facebook released a new version of its Marketing API on Tuesday which includes updates that will give advertisers more insight into why an ad won’t deliver.

Why advertisers should care

Facebook’s Marketing API v3.2 will now alert advertisers if an ad fails to deliver and will offer more details on what happened. Part of the API’s “ads run” status, the new feature will indicate if there is something wrong with an ad and list the error codes that prevented it from running.

This update will help marketers and advertisers stay on top of their Facebook campaigns by allowing them to quickly troubleshoot any issues around an ad — a big bonus for any holiday-related ad campaigns that may be tied to time-sensitive run dates or events.

Along with the newly released Marketing API v3.2, Facebook rolled out previously announced updates to its Graph API that impact Page Insights metrics; the Instagram Graph. which will now show results in reverse chronological order versus chronological order; and video polls, making it possible to create and manage polls on Live Videos and On Demand (VOD).

More on Facebook’s Marketing and Graph API updates

• Facebook expires all app data after 90 days of inactivity, but with the new Graph API updates, app developers will be able to prompt users to renew access to their data. Per the Facebook Developer blog: “If the developer decides to request access to someone’s data, we will remind the person that they used their Facebook username and password to login into this app. The user will then be able to review the data permissions for that app and either agree to turn on all or some permissions, or completely deny the request.”
• Facebook is requiring all apps to be on the new Marketing API v3.2 platform as all prior versions of Facebook’s Marketing API was deprecated on Tuesday.
• Facebook announced in August it had cut off access to its API platform for hundreds of thousands of inactive apps after their developers failed to submit them to the company’s new API review process that launched in July.

About The Author

Amy Gesenhues

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.