Lead411 is offering a new feature designed to enhance email and SMS messaging.

The new product, Reach, can help brands set up email and SMS cadences, create templates and add names from the Lead411 data platform, including those from search or trigger pages, the company says.

Reach is “a natural addition” to the company’s outreach tools, states Lead411 founder and CEO Thomas Blue.

In addition, Reach allows marketers to track replies and opens, create custom tasks, follow up on social platforms, keep notes and export data to their CRM.

Lead411 is offering Reach as an add-on to it Basic, Pro or Enterprise subscriptions.