Lena Dunham Launches A newsletter For younger Feminists

seems like writing a book, running her personal convey, and getting printed within the pages of the new Yorker is a sleep and a half of for Lena Dunham. The cultural darling, working with girls producer and showrunner Jenni Konner, has decided to launch a weekly newsletter targeted at young girls.

Dunham, considered one of fast company‘s Most creative individuals, instructed BuzzFeed information that the upcoming publication, Lenny, will probably be geared toward “a military of like-minded intellectually curious ladies and the individuals who love them, who wish to carry alternate but additionally want to be aware of, like, the place to purchase the perfect tube top for summer time that isn’t going to value your entire paycheck.” In different phrases, younger women looking to recreation a color of brand new feminism:

“we wish individuals who have completely numerous interests,” said Dunham, who used to be wearing a brilliant blue jumpsuit and intermittently charming the infant on the adjacent desk. She was once accompanied by means of Grose and Audrey Gelman, her energy-woman absolute best good friend and low women stroll-on, who is an adviser on the venture and is serving as its publicist. “people who want to speak about radical politics but additionally need to speak about fashion and in addition need to talk about Rihanna, and likewise remember the fact that all of those things will also be going down on the related time.”

…in idea, Lenny won’t only be dedicated to its newsletter form, however to selling and modeling a different type of feminist discourse. Its notion is less Feministing or Jezebel and extra “Rookie’s large Sister,” as Grose put it, “or Goop meets Grantland.”

at the helm of Lenny are several editorial voices: former Jezebel creator Jessica Grose, Rookie creator Laia Garcia, and Doreen St. Félix, who has been published in The Hairpin and BuzzFeed. The newsletter will feature content material from its editorial workforce, but also from readers and Dunham’s celebrity friends. while the venture will originally be self-funded, Dunham and Konner have plans to bring in income via curated promotion and e-commerce.

in the end, Dunham hopes to make Lenny more than just a newsletter: BuzzFeed notes that it will “morph right into a something of a web site-letter hybrid,” in a identical vein to Gwyneth Paltrow’s lifestyle web page Goop.

learn extra about Lena Dunham’s new challenge over at BuzzFeed.