classes from REI: Aligning Your folks

November 30, 2015

now we have simply achieved one of the crucial busiest weeks in retail in the us, with Black Friday for the physical stores and Cyber Monday for the net retailers. This week now blends along side doorbuster offers bombarding us constantly online and instore within the week best up to Thanksgiving as well as weekend afterwards.

what’s different this 12 months is that some major retailers have determined to stay closed all over this era. within the land of the consumer this a truly large deal!

One chain in particular stands out, REI, the outside sport retailer with greater than 12,000 employees and one hundred forty stores round the us determined to close this previous Black Friday. See under, their CEO, Jerry Stritzke’s 30 2d announcement:

“We consider that being out of doors makes our lives higher. And Black Friday is the very best time to remind ourselves of this crucial actuality.” – REI CEO, Jerry Stritzke

So what’s in the back of this determination? I consider it’s to raised align REI’s core values with its movements out there. REI’s core mission is “to inspire, teach and outfit for a lifetime of outdoor adventure and stewardship.”

What higher method to reside that mission and align all of their individuals round it than closing on a day that allows their own individuals get out of doors and are living the company’s mission.

Now that every one sounds great but how does that lend a hand their clients? indubitably some customers is also inconvenienced by means of their bodily stores being closed. alternatively they will still have a small choice of group of workers manning their web site so they don’t seem to be utterly close for industry.

REI are reacting to growing concerns by their buyers and others that retail generally is overshadowing the core function of thanksgiving which is to have fun with household and pals. they are betting that this choice will pay off over the long run by way of aligning their people with their mission while also assembly the altering expectations of their customers.

ultimately if you wish to have your folks and clients to in reality purchase-in to what your company is ready it’s important to walk the debate, for me this is strategic alignment in action!

curious about what it takes to be truly purchaser centric? study more right here

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