Lexus teams With SNL Writers Paula Pell And James Anderson For 2d Season of “Hudson Valley Ballers”

luxury automaker Lexus promotes “innovation” via that includes inspiring original media by the use of its L/Studio challenge.

Steve corridor on July 16, 2015

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Working with Above reasonable, Lexus is out with some content material marketing craziness created by way of and featuring Saturday night reside’s James Anderson and Paula Pell.

The pair have created an eight-episode 2nd season of their witty Hudson Valley Ballers web series. The series, hosted on Lexus-branded broadband channel L/Studio, is a perfect-quirky have a look at the lives of Anderson and Pell after they’ve been (kind of) fired from their jobs and decide to open a bed and breakfast, The Embarrassed Lamb BnB, in Hudson Valley.

Making appearances within the eight episodes — directed with the aid of Silas Howard — are Rachel Dratch, Alex Karpovsky, Greta Lee, Cecily strong, Mickey Sumner, Natasha Lyonne, Lena Dunham and others. i guess now we all know why Lyonne took a destroy from Orange Is the brand new Black.

four of the eight episodes are to be had now, with the 4 closing episodes to be launched in early August.

The collection is Lexus-branded simplest within the feel that it resides on Lexus’ L/Studio and YouTube channel, with a mention in the credit. From the L/Studio website online:

Lexus has at all times been impressed by means of discovering distinctive methods to take a look at the world: looking, discovering and studying except we discover the surprising method that provides upward thrust to innovation. This exploration compels us to appear beyond automobiles, to study nature and study folks as they move through the world.

L/Studio is an eclectic assortment of distinctive views intended to encourage you. We’ve chosen surprising, intelligent and unique work from the worlds of artwork, tradition, design, science, entertainment, structure and past. We hope that what you to find at L Studio will spark new ideas and let you innovate to your own manner.

Lexus will not be promoting the collection through its social channels.

Some opinions expressed in this article is also these of a guest creator and not essentially marketing Land. team of workers authors are listed here.