LG is trying to one-up its rival Samsung with the launch of the MyView 32-inch 4K monitors with built-in smart TV features. On top of performing regular monitor chores for productivity, content creation and light gaming, they have LG’s webOS 23 built-in so that you can stream Netflix and other services — much like Samsung’s M8 smart monitors.

The three monitors (the 32SR85U, 32SR83U and 32SR70U) have similar specs with minor differences. All come with 31.5-inch 16:9 4K (3,840 x 2,160) IPS displays, 95 percent DCI-P3 coverage and HDR10 support. You also get webOS 23 on all models, with streaming services (Netflix, Disney+ etc.) along with productivity programs including Microsoft 365 and Google Calendar. They also support AirPlay 2 and Miracast for wireless screen mirroring, and have WiFi and Bluetooth built-in.

However, the lower-end 32SR70U offers only 350 nits of brightness compared to 400 nits on the other models. And while all three have USB Type-C PD charging, the 32SR85U supports 90W, the 32SR83U supports 65W and the 32SR70U supports just 45 watts. The higher-end 85U and 83U screens also have slim bezels and an adjustable stand, while the 70U has a “low-profile base” that’s likely fixed.

The 32SR85U can be paired with a “detachable 1080p webcam” for video conferencing, but you have to buy one separately for the other two. Other features include 5W stereo speakers, a voice assistant, two HDMI 2.0 ports and a remote controller.

The 95 percent DCI-P3 coverage is impressive, and even though 400/350 nits isn’t very bright for HDR content, it’s fine given that monitors tend to be just a couple of feet from your eyeballs. In addition, the 60Hz refresh rate won’t allow for any high-end gaming.

The MyView monitors beg a comparison with Samsung’s M8 series, of course. LG is subtly digging its rival by saying they “raise the bar for picture quality in the smart monitor category,” and that seems largely true. The IPS displays should offer better viewing angles than the VA panels on Samsung’s monitors, along with much better color accuracy (Samsung boasts only 99 percent SRGB coverage).

Otherwise, they offer many of the same features, so attractiveness to buyers will depend a lot on the price. LG has yet to announce US pricing, but the 32SR83U will be 699,000 won (around $538) in Korea. Samsung’s M8, meanwhile, is often on sale for as little as $400.