Lindsay Lohan Is mom subject matter For Esurance on the tremendous Bowl

What if Lindsay Lohan used to be your mother? in step with this charming Esurance advert, through agency Leo Burnett, to many insurance coverage firms there is not various differences between the oft-embattled actor and any younger mom.

right here, a funny, self-conscious Lohan breaks it right down to a pair of a pleasant, perfectly cast kids—both Lohan and the kid’s mom are 25 to 35 years outdated, each are women on the go, and both have clocked a lot of miles—so as to speak. The spot uses an excellent gag to get a just right level across about its product, and is aware of full neatly getting Lohan into the enormous recreation would get its ad some critical twitter buzz among advert watchers and social media’s chattering classes.

inspect the behind-the-scenes beneath.