Linkable Networks Grabs $11.7M collection C for brand spanking new Hires
Linkable Networks, a company whose software lets customers hyperlink coupons and other rewards to their credit score and debit cards, has got $ eleven.7 million in a sequence C funding that it’ll use to further enhance its product and double the dimensions of its team of workers.
the money got here from present buyers Kepha partners, CommonAngels, and BlueChip Ventures, as well as people, a spokesperson mentioned. Kepha and CommonAngels equipped $ 1.5 million of seed funding in 2010, when the corporate was once founded as Clovr Media by way of serial entrepreneur Tom Burgess. It modified its title to Linkable Networks in 2011.
customers can link offers they see—from an merchandise-particular coupon or rebate to a retailer-broad offer—to a bank card or PayPal account. the cut price is awarded when the person makes use of that card to make the purchase. the theory is for brands to recommended additional loyalty amongst consumers via giving rewards to customers of the brand, the company mentioned in a remark. Boston-primarily based Linkable Networks says it has registered 200 million credit score and debit card holders.
Linkable Networks additionally has device that permits manufacturers to track merchandising metrics, the company says.
earlier than Linkable Networks, Burgess offered Boston-based totally mobile promoting firm 0.33 display Media to AOL in 2007.
the company announced three new government hires along with the financing: Mike DiFranza, the founder and former president and CEO of Captivate Networks, is now Linkable’s president; John Caron is leaving his function as VP of marketing at digital media firm Catalina to change into the chief advertising and marketing officer; and L. Jeff Jensen is becoming the corporate’s govt vp and normal manager of the commercial-tracking part of the industry, Omnyverse.
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